A blog can help you to stake a claim in the territory where you live or work. The process is easier than you might think.
How to Claim Your Territory Using a Blog
The answer to claiming your territory by using a blog is as simple as repetition of your territory name. You should be writing blogs about what you do, what you offer, and where you operate. Each and every one of them can and should mention your territory. Do you operate throughout your county? Do you define your geography via city limits? Do you consider your entire state your territory? It doesn’t matter how small or how large an area on which you lay claim. What matters is how much you talk about it and how often.
Divide and Conquer Your Work Territory
The size of your territory is irrelevant when it comes to branding yourself as the solution for the people who go there. Let’s use a vacation rental company on the beach as an example. If a company claimed a single beach, such as Clearwater Beach, FL, plenty of options exist for dividing and conquering. Locals at Clearwater Beach consider it to have to parts, North Clearwater Beach and South Clearwater Beach. For a piece of vacation real estate that is not much more than a mile long, that’s pretty specific. It doesn’t end there, however. Clearwater Beach also has a well-defined marina area and famous Pier 60. By writing about each one of those micro-areas, you would still be writing about Clearwater Beach. Take a moment to consider the area you claim as your territory. It surely has divisions and points of interest. Use them. Blog about them and do so often. Each time you do, you will use keywords that focus on your territory even if you’re not trying!
Expand Your Reach Using Your Blog
Including descriptions and features of your territory in your blog is a great idea, but don’t stop there. Plenty of points of interest surround your domain as well. Clearwater Beach is an easy target as an example. The beach region continues north and south with nearly another dozen other named beach cities and parks along the coastal strip. Your territory will undoubtedly have nearby attractions that you can use to your benefit. Write about them. Figure out a way that they have something to do with you. No matter your business, public interest in your area and the areas that surround it will target two groups; those who are there and those that want to be there.
Make Your Name Synonymous with Your Territory
Once your blog reaches a critical volume, it stands a chance of being the go-to blog for your niche in your territory. Don’t hope your brand will become synonymous with your area. Make it happen. It takes dedication and hefty amount of blogging. In my experience, the number to shoot for is about 100 blogs. On the way there, or somewhere just after, you will achieve a real impact. By covering your territory and the surrounding terrain, you will cast a wide net. By blogging about micro-areas, you will create a tighter weave in your net. When people search for your industry, with your territory attached, you will appear in the results. With a well-defined territory, blogs aimed at micro-areas inside your territory, and mentions of regional attractions, you stand a chance of appearing on the first page, organically. Your blog is a beautiful way to define your business. Use it to stake a claim on your business territory!