Website search engines are looking for you. Help them find you. One of the best ways to do that is a blog.
Websites Can Get Lost in the Woods
Imagine being lost in a forest while a search plane flies over. The most likely scenario is that the plane doesn’t see you. You decide to take action. You tear off a piece of your yellow blanket and tie it to a tree top. When the plane flies over again, your chances are improved, but not by very much. Left alone in the woods another night, you come up with a new, better plan. The next time the plane flies over, fifty trees have yellow strips of cloth flying in their upper branches. The search parties find you.
Communicate in Volume
When you publish your website, you’ve put out a single ribbon in a tree. Even with a five page website, you still only have five ribbons. Better, surely, but that’s just not enough. You want that rescue plane to see a swath of color. You want them to know, without a doubt, that you are there. A blog serves that purpose. It is a repeated message that leads to your website.
Blogs Present a Beautiful Opportunity to Reach New People
The more blogs you post, the more messages you put out there. Those blogs will each cover a different topic or, at the very least, a different nuance of a topic. With each post, you increase your chances of being found. With every blog, you create a new category of interest. Someone out there will be looking for just that thing. With lots of blogs, you will hit lots of interests for lots of people.
Central Theme Keywords
I once watched a gardening segment on the news where a woman described that you should plant flowers with the same colors in groups. That way, instead of one lone flower struggling to create an impression, you would have a whole set of them, creating a swath of color that you couldn’t miss. The same is true of using the same key words repeatedly in your blog. That will create a footprint for visitors and search engines. It will establish you as the expert on that subject. It will tell search engines how to categorize you.
Peripheral Topic Keywords
The guideline for repeating keywords has a flipside. Alongside your main keywords, use one or two others that are new and specific to each blog. That way you reach into one new niche after another to draw fresh visitors. With your central theme intact, you will consistently spread you influence.
Establish Yourself as the Authority
Another fantastic result of blogging is that you establish yourself as a subject-matter expert. Who knows more about your product or service than you do? Show off your knowledge. Introduce new technology. Provide solutions. Answer questions. Before long, people will see you as an expert in your industry. That is a position you want to be in. Authority translates into sales of your product or service.
Use Blogging to Reach Your Potential Clients
Blogging is a simple means of telling the world more about yourself or your business. It helps to brand you. It also creates repeated communications that will increase your chances of being seen. Use those posts to establish your brand with search engines and the general public. A volume of quality information on a subject will place you as an expert and inspire customer trust. Blogs do all of those things. They offer a solution that not everyone knows is there. Take advantage of what blogs can do and let searchers find you!