A website that is interesting gets a lot of hits. For the entrepreneur, that interest can translate into money.
A Hundred Million Views
If you remember back to grade school, you might recall that being too interesting resulted in a time out. In that situation, the culprit drew attention away from teaching, which wasn’t ideal. When it comes to the Internet, the picture is vastly different. Imagine your grade school classroom again but this time filled with a hundred million students. Your raised hand would mean nothing. However, if you stood on your desk and did a silly dance, well then, then you’d have something.
Attracting Attention on the Internet
With the classroom image above, you perhaps imagined a host of classmates turning your way as you danced. You could, if your dance was crazy enough, even attract the attention of your teacher, Mrs. Googlestein. The example demonstrates rather well the value of being interesting on the Internet. The more interesting you are, the more of your classmates you will attract.
What Is Interesting About Your Business?
If you are using the Internet to showcase your business, –and who isn’t –you will probably not be able to use too many antics to attract attention. No law firm would ever use cat videos to attract customers (I think). What remains to you are the features of your business type. What about your business is the most interesting? What do people need from you? A solution to a problem is very interesting. For the lawyer, getting out from under a lawsuit is pretty attractive bait. Anyone in that situation wants answers and solutions. A good start is to decide what people need from you and how you can solve their problems. That may very well be the most interesting thing about your business.
Dazzle Them with Your Wits
If you can’t be the class clown, then you will have to dazzle them with your wits. Lead with what you do best and how you are going to help them. Even if that help is providing the coolest blender they’ve ever seen, that’s still help.
Lead Visitors Smoothly to a Transaction
A seamless approach would lead visitors from a link that describes what you have to offer to the page that offers it. The introduction would welcome them and then the following text would walk them into your world. Needs and wants are interesting. They keep us hooked. Present the solution; offer something new or a twist that lets them know you’ve got the solution that will satisfy their desire. A smooth flow through your site will lead to a point of transaction, whether it be a sign up, a purchase, or a some other action.
Getting Noticed on the Internet
Being interesting is fun, but it’s also important for business. Shoot for the stars and try to make that viral video that will draw millions of hits. There’s no harm in trying. In the meantime, put what people need upfront, showcase your strengths, and solve visitor problems. Each time you help a visitor, you will gain goodwill and the potential for further visits and word of mouth. Once you turn enough heads, Mrs. Googlestein will notice you too.