Tag: branding

Use Your Blog to Stake a Claim on Your Business Territory

Don’t hope your brand will become synonymous with your area. Make it happen.

A blog can help you to stake a claim in the territory where you live or work. The process is easier than you might think.

How to Claim Your Territory Using a Blog

The answer to claiming your territory by using a blog is as simple as repetition of your territory name. You should be writing blogs about what you do, what you offer, and where you operate. Each and every one of them can and should mention your territory. Do you operate throughout your county? Do you define your geography via city limits? Do you consider your entire state your territory? It doesn’t matter how small or how large an area on which you lay claim. What matters is how much you talk about it and how often.

Divide and Conquer Your Work Territory

The size of your territory is irrelevant when it comes to branding yourself as the solution for the people who go there. Let’s use a vacation rental company on the beach as an example. If a company claimed a single beach, such as Clearwater Beach, FL, plenty of options exist for dividing and conquering. Locals at Clearwater Beach consider it to have to parts, North Clearwater Beach and South Clearwater Beach. For a piece of vacation real estate that is not much more than a mile long, that’s pretty specific. It doesn’t end there, however. Clearwater Beach also has a well-defined marina area and famous Pier 60. By writing about each one of those micro-areas, you would still be writing about Clearwater Beach. Take a moment to consider the area you claim as your territory. It surely has divisions and points of interest. Use them. Blog about them and do so often. Each time you do, you will use keywords that focus on your territory even if you’re not trying!

Expand Your Reach Using Your Blog

Including descriptions and features of your territory in your blog is a great idea, but don’t stop there. Plenty of points of interest surround your domain as well. Clearwater Beach is an easy target as an example. The beach region continues north and south with nearly another dozen other named beach cities and parks along the coastal strip. Your territory will undoubtedly have nearby attractions that you can use to your benefit. Write about them. Figure out a way that they have something to do with you. No matter your business, public interest in your area and the areas that surround it will target two groups; those who are there and those that want to be there.

Make Your Name Synonymous with Your Territory

Once your blog reaches a critical volume, it stands a chance of being the go-to blog for your niche in your territory. Don’t hope your brand will become synonymous with your area. Make it happen. It takes dedication and hefty amount of blogging. In my experience, the number to shoot for is about 100 blogs. On the way there, or somewhere just after, you will achieve a real impact. By covering your territory and the surrounding terrain, you will cast a wide net. By blogging about micro-areas, you will create a tighter weave in your net. When people search for your industry, with your territory attached, you will appear in the results. With a well-defined territory, blogs aimed at micro-areas inside your territory, and mentions of regional attractions, you stand a chance of appearing on the first page, organically. Your blog is a beautiful way to define your business. Use it to stake a claim on your business territory!

Branding Delivers Volumes in the Blink of an Eye

Take the golden opportunity to tell them what to think about you.

Branding means creating a concept, through images and words, that represents your company. The ideal effect of branding is to make people think about you and what you represent the moment they see your brand.

Branding Is an Old Idea That Still Holds True

Images work very well for branding. A name in front of a shape or photograph is popular. Another very successful method is to associate your company name with a particular font. The image then serves to represent your company. Much like a mark burned into the hide of an animal, a branding symbol represents who you are.

Encapsulate Your Image in the Customer Mind

The task of branding is to encapsulate all you do and all you represent into a single thought that your branding image stimulates in the mind. It’s a marvelous idea. After your brand is established, your promotional work becomes much easier.

Brand Images Contain Lots of Information

Creating a brand takes more than an image. The image does, indeed, speak for you, but first you must speak for yourself. You must tell people who you are. You must present your image to the world alongside of the essential data that tells people what to expect from you. You have to educate the public regarding what your brand means. Only then can that image remind them who you are.

In truth, a brand is more than just an image. It is who you are.

Tell the People Who You Are

Is your company dynamic? Is it helpful and caring? Does your product bring happiness? Does it solve a problem? Those thoughts will rise in the minds of your customer –or at least you hope they will. To achieve that end, you must first lay a foundation. That foundation is laid in words. You must first tell people who you are.

Get Your Brand Out There

When operating online, the creation of a brand may require a bit of work. Lots of media outlets flow onto our screens. Will your branding occur in banner ads or will you display it in social media posts? Lots of possibilities exist. That brings your primary tool to the fore. What about your website?

Your Website Is Your Brand Headquarters

No place is more important to establish your brand than your website. Once you become interesting enough for people to seek out who you are, you must answer the prime question. Who are you?! Visitors expect you to tell them.

Golden Opportunity of Branding

The writing on your website will answer the questions visitors have. In the simplest, most powerful words possible, you will tell them who you are, what you do, and what they should think about you. Yes, before they make up their mind, take the golden opportunity to tell them what to think about you. Now that’s branding.

The Art of Branding

A brand is a concept packed into a single location. That concept can be as large as you desire it to be. Concepts have the beautiful ability to convey volumes of information in the blink of an eye. Make use of that ability. Pack into your brand all you want your public to know about you and feel about you. With a successful branding campaign, what you communicate will stick in the minds of the people. Think of branding as an art. Create your masterpiece and then present it to the world. The more artful your endeavors, the more valuable your brand promotion will be.